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ETF Comparison / Total Market / The Big Three

The Big Three

Compare the three most popular total market ETFs

VTI

Vanguard Total Stock Market ETF

Canopy Recommended
Vanguard

Overview

Tracks the CRSP US Total Market Index, providing exposure to the entire U.S. stock market including small-, mid-, and large-cap growth and value stocks.

InceptionMay 2001
Assets Under Management
$1.7T
Total Holdings3,634

Cost & Efficiency

Expense Ratio
0.03%
$300 per year on a $10,000 investment
Turnover Ratio
3%
Dividend Yield
+132.0%

Top Holdings

Apple Inc.6.8%
Microsoft Corp.6.2%
NVIDIA Corp.5.1%
Amazon.com Inc.3.4%
Alphabet Inc. Class A2.1%
Meta Platforms Inc.2.0%
Alphabet Inc. Class C1.8%
Berkshire Hathaway Inc. Class B1.7%
Tesla Inc.1.6%
Eli Lilly and Co.1.4%

Historical Performance

Past performance doesn't guarantee future results

YTD
+2.1%
1 Yr
+24.8%
3 Yr
+9.2%
5 Yr
+14.6%
10 Yr
+12.8%
Data as of January 2026

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Last updated: February 2026

SCHB

Schwab U.S. Broad Market ETF

Schwab

Overview

Tracks the Dow Jones U.S. Broad Stock Market Index, providing exposure to the entire U.S. equity market including large-, mid-, small-, and micro-cap stocks.

InceptionNovember 2009
Assets Under Management
$35.0B
Total Holdings2,500

Cost & Efficiency

Expense Ratio
0.03%
$300 per year on a $10,000 investment
Turnover Ratio
5%
Dividend Yield
+135.0%

Top Holdings

Apple Inc.6.7%
Microsoft Corp.6.1%
NVIDIA Corp.5.0%
Amazon.com Inc.3.3%
Alphabet Inc. Class A2.0%
Meta Platforms Inc.1.9%
Alphabet Inc. Class C1.8%
Berkshire Hathaway Inc. Class B1.7%
Tesla Inc.1.6%
Eli Lilly and Co.1.4%

Historical Performance

Past performance doesn't guarantee future results

YTD
+2.0%
1 Yr
+24.5%
3 Yr
+9.0%
5 Yr
+14.4%
10 Yr
+12.6%
Data as of January 2026

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Last updated: February 2026

ITOT

iShares Core S&P Total U.S. Stock Market ETF

iShares

Overview

Tracks the S&P Total Market Index, providing exposure to the broad U.S. equity market including large-, mid-, small-, and micro-cap stocks.

InceptionJanuary 2004
Assets Under Management
$65.0B
Total Holdings3,600

Cost & Efficiency

Expense Ratio
0.03%
$300 per year on a $10,000 investment
Turnover Ratio
3%
Dividend Yield
+133.0%

Top Holdings

Apple Inc.6.8%
Microsoft Corp.6.2%
NVIDIA Corp.5.1%
Amazon.com Inc.3.4%
Alphabet Inc. Class A2.1%
Meta Platforms Inc.2.0%
Alphabet Inc. Class C1.8%
Berkshire Hathaway Inc. Class B1.7%
Tesla Inc.1.6%
Eli Lilly and Co.1.4%

Historical Performance

Past performance doesn't guarantee future results

YTD
+2.1%
1 Yr
+24.7%
3 Yr
+9.1%
5 Yr
+14.5%
10 Yr
+12.7%
Data as of January 2026

Learn More

Last updated: February 2026

Why This Matters

Expense ratios compound over decades. A difference of just 0.10% on a $100,000 investment equals roughly $10,000 less over 30 years. That's your money working for fund managers instead of you. See the Fee Trap calculator →